Smart Display is a programmatic marketing campaign that gives your company’s advertising strategy the edge of being at the right place at the right time.
MediaEdge partners with top performing programmatic suppliers to stay connected with the highest quality ad exchanges and data inventories, giving you the power to target your niche audiences online on almost any website they visit. Advertise with the confidence that you are making a valuable impression at the right time.
Chapter 1: What is it?
Case Study: Finance
Programmatic, LinkedIn Campaigns, CRM, Landing Pages
Client
​
An industry leading Fintech company.
Vertical
​
B2B
Industry/Domain
​
Finance
Client Objective
​
To increase a B2B Advisor Guide subscription and promote cutting-edge technology platform for Financial Advisors.
History
​
This is a new product launched for the existing and new Financial Advisory firms.
Historically, the company targeted individuals and not the firms directly.
Solutions
MediaEdge’s highly skilled campaign management team created a highly customized campaign targeting businesses and not individuals.
​
Programmatic campaigns were built to target businesses using the right keywords, categories and exclusions.
​
LinkedIn campaigns were used to target specific job titles.
​
Tailor-made landing pages were created and optimized.
​
Existing CRM list was used to target users.
Success
​
-
Request for product demo increased by 463% compared with the past results.
-
Subscription and database of users increased.
-
Audience collected were served with other related products where applicable.
-
Clicks and visits from individuals were drastically reduced and leads were largely generated from advisory firms.