Digital Advertising

Generate traffic while increasing your company’s revenue.

The first key component of our 360 Marketing Solution is Digital Advertising. Let our team of professionals execute highly targeted campaigns for your brand and connect you with your audience through display & search advertising.

 

Programmatic

Connect with your ideal prospects while they are surfing the web. Your ad banners will be displayed on websites & apps that the consumer visits.

DID YOU KNOW:

Mobile usage in Canada is one of the highest in the world with the country's total number of mobile subscribers surpassing 30 million in 2018

Your intro to MediaEdge’s programmatic product - Smart Display:

Join our Digital Marketing Director to take you through MediaEdge’s Programmatic Product, Smart Display. We will take you through the benefits of programmatic advertising, the behavioral tactics that sets it apart and our unique campaign management.

How it's done:

  • Site Retargeting:
    Serve your ads to prospects who have already visited your site, while they are visiting other sites across the web.
     

  • Search & Keyword Retargeting:
    Target prospects with ads based on the searches they perform across the web and the content they consume.
     

  • Category & Contextual Retargeting:
    Show ads to users as they are reading sites that are categorically relevant to your business.
     

  • Geo-Fencing & Event Targeting:
    Build a virtual boundary around specific areas of interest and then target the individuals who enter for a certain amount of time. It may be for a conference, a tradeshow or a block of addresses.

Under our programmatic umbrella, we offer two branded solutions - Smart Display and Smart Channel.
 

Smart Display:

Smart Display is a programmatic campaign that uses a blended approach to find your audience online at the right place at the right time.

 

Campaigns are built in-house research and a personalized blend of Site, Search & Keyword, Category & Contextual Retargeting and further complemented by Event Targeting & Geo-Fencing.

 

Using these pillars of behavioural targeting we are able to serve ads to prospects in your current pipeline and get your message out to those who are not yet familiar with you.

All campaigns include:

  • Reporting & Analytics

  • Campaign Manager

  • Custom Campaign Creation and Technical Build-Out of Micro-Campaigns

  • Guaranteed Impression Delivery

  • Complimentary Creatives

  • Manual & Auto-Optimizations

Smart Channel:

Smart Channel gives you the ability to retarget first-party audiences that are available through MediaEdge partnerships.

 

Using only our Site Retargeting tactic, we retarget individuals who have visited the websites we own such as the REMI verticals or our associations partnerships.

 

If you are interested in the first-party audiences we can retarget on your behalf please inquire for a pricing list.

All campaigns include:

  • Reporting & Analytics

  • Campaign Manager

  • Guaranteed Impression Delivery

  • Complimentary Creatives

LinkedIn Campaigns

Reach your ideal customers on the world's largest professional network. Cost effective B2B lead generation.

The LinkedIn advertising platform streamlines your B2B Social digital marketing efforts. Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business. Promote your organization’s updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world's most viewed professional news feed.

We deliver:

  • Quality Lead Generating Campaigns

  • Successful Brand Awareness Campaigns

  • 360 Degree Platform Campaign Management

  • Comprehensive Reporting and Insights

  • Sponsored Content and Website Retargeting

DID YOU KNOW:
 

  • 4 of 5 - LinkedIn members drive business decisions.

  • 2x - the buying power of average web audiences.

  • #1 - platform for B2B lead generation, rated by marketers.

 

Facebook Campaigns

1.6 billion people worldwide are connected to a small business on Facebook. Start building your marketing strategy with free and paid solutions on Facebook and connect the right people with your business.

Facebook ads work because they’re relevant for people, and easy to create and measure for businesses. With a few clicks, you can run ads across Facebook, Instagram, Audience Network and Messenger. By flighting a single campaign with us, you can reach people on all their favourite apps and websites.

We deliver:

  • The Most Targeted Ad Campaigns

  • Minimum CPC and Maximum Relevant Clicks

  • Branding & Lead Generation Campaigns

  • Facebook Platform Expert

  • Efficient Optimization and Measurable Results

DID YOU KNOW:

1.6 billion people worldwide are connected to a small business on Facebook. 80% of all Internet users use Facebook. It has billions of users and most of them check their Facebook page multiple times per day.

 

Industry Newsletters & Websites

Position your ads within our well-targeted e-newsletters and industry-leading websites to strengthen your brand and increase your company’s visibility.

MediaEdge is a reputable publisher with a strong opt-in subscribers list and guaranteed frequency.

We deliver:

  • CASL Compliant

  • Active Lists

  • Inactive List Purging

  • IAB Compliant

DID YOU KNOW:

Getting your ads featured on relevant sites alongside relevant content will increase the likelihood of getting noticed.

 

Search (Google Ads)

Connect with prospects who are actively looking for your service. Your ad will show up on the first page on Google as one of the top results.

With our Google Certified experts, we will drive more customers to your website when they are searching for related services. 

We deliver:

  • Impactful Ad Campaigns

  • Performance Analysis

  • Prominent Ad Placement

  • Google Certified Experts

  • Immediate Results

DID YOU KNOW:

3/4 consumers expect leading brands to be at the top of the page and 1/3 associate placement with a company’s prominence.

 

E-Blast Campaigns

Take advantage of a unique opportunity to target a very relevant demographic.

Match your content with our industry leading lists.

We deliver:

  • Content Production

  • Graphic Design

  • Guaranteed Delivery

  • Performance Report

DID YOU KNOW:

Dedicated email blasts ensure that your audience receives content suited specifically to his/her needs. 

 

MediaEdge 360 Degree Marketing Suite powered by:

MediaEdge

MediaEdge Inc. 
2001 Sheppard Ave. East, Suite 500, Toronto, ON, M2J 4Z8

Phone: (416) 512-8186, Fax: (416) 512-8344 
Email: info@mediaedge.ca