Marketing Strategies for Associations

Plan. Execute. Engage. Generate.

Marketing Strategies for Associations

The MediaEdge360 Association Marketing Initiative can help you achieve specific audience engagement objectives that will generate your revenue - for today and beyond.

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The Canadian Association of Movers has been in a relationship with MediaEdge since 2018. We are very comfortable with our strong relationship and MediaEdge has gone above and beyond expectations in terms of providing advertising sales and production services of our biweekly online newsletter and web ads.  We highly recommend MediaEdge for your digital needs.

Nancy Irvine, CPM, President  Canadian Association of Movers

Nancy Irvine, CPM, President

Canadian Association of Movers

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Who Are We?

For over 25 years, MediaEdge has been a trusted and successful B2B communications partner for numerous not-for-profit associations. We are an award winning communications/publishing company with over 70 association partnerships across North America.
 

What Will We Do For Your Association?

We help associations maximize member engagement through cutting edge Print & Digital vehicles and generate valuable non dues revenue.

MediaEdge is committed to enable associations to be at the forefront of innovation in today’s evolving communication landscape. Our goal is to help you attract, engage and retain members with advanced digital marketing tools.

Most of our solutions are at no cost to our association partners, in fact we will help you earn additional revenue!



MediaEdge360 Association Services

E-Newsletter Publishing

We create custom e-newsletters with consistent and relevant messaging - and branded as your publication. Our inbox offerings reflect this and work to assert your leadership role in your particular market. We focus the content on important issues driven by a mutually created mandate by in-house editors.

Significant non-dues revenue is generated by providing industry suppliers/solution providers a direct vehicle to reach their primary target audience (i.e. your association members).

Web Advertisement Sales

Take advantage of your web traffic by allowing industry suppliers direct access to advertising opportunities on your website.

Valuable non-dues revenue is generated while providing suppliers the branding platform they need to engage their target audience.

Our experienced team manages the entire process including ad sales, production and campaign management.

Audience & Member Retargeting from Association Website

MediaEdge360 brings one of the the most advanced data marketing solutions into the non-dues revenue toolkit available to association executives. Our Smart channel service allows you to take advantage of your targeted web traffic by being able to serve ads to your members after they’ve left your website. The ads will be served on behalf of your supplier members and will significantly maximize their exposure.

Social Media Optimization for Associations

Engagement through social media has become a vital core in marketing and communication outreach. We know your industry is unique. We’ll identify which networks work best for you and develop a content strategy designed to engage your specific audience. Through informative posts, images, graphs, blogs or video, we’ll help you produce content that your audience will value and build an editorial calendar around any promotions or events you may wish to share. Whether you are looking to increase website traffic, extend your brand, or interact with members instantly, MediaEdge360 can help.

Programmatic Partnership with Associations

Maximize the full potential of non-dues revenue by providing industry suppliers the opportunity to engage your members everywhere they go online at the right time.

Your supplier community will enjoy access to our unique network of 17 ad exchanges and hundreds of B2B data networks.

Programmatic solutions include, site retargeting, search retargeting, geo targeting, geo fencing, keyword contextual targeting, etc.

Your Association Deserves The Best

We succeed when you succeed, which is why our award winning team with dedicated experts will collaborate with you to create an effective and customized digital marketing strategy that will be best suited to your association’s needs.

Through our experience and by working with a plethora of associations every day, we are familiar with the challenges and trends affecting each industry, as a result we can recommend an appropriate strategy for your association!

Let's Get Started!

We're ready to launch your member engagement program and produce the effective results you deserve.

 

Simply contact:
Abhi Dadarkar | Vice President Sales and Business Development

MediaEdge

416-512-8186 Ext. 268

abhinavd@mediaedge.ca